ALAN KLEMENT

I help innovators & product teams leverage innovation opportunities and craft brilliant marketing.

I love it.

My expertise & passion are in two areas:

  1. Understanding how people make buying decisions and what they want out of a product.

  2. Using these insights to find new innovation opportunities & improve existing products.

Learn more how I can help you.

I'm also interested in talking with anyone who wants to talk innovation, Jobs-to-be-Done, mathematics, statistics, decision theory and more. Shoot me an email and let's chat.

Selected articles & research

Replacing the User Story with the Job Story

Think about motivation and context. De-emphasize particular implementations.

Designing features using Job Stories

Personas and User Stories made sense when customers and product teams were far from each other. Thats no longer the case.

"Never show engineers the research"

Companies believe this, and it's a problem.

Replacing Personas with Characters

Resolving the destructive effects of Personas.

Read all articles

Jobs-to-be-Done Radio

Listen to me talk and get an idea of how I think and approach problems.

"This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of how he has used it with design and engineering teams to design around jobs-to-be-done."

JTBD.info

I teamed up with illustrator Margaret Wilkins to create a great way to get a 5 min overview of the Jobs-to-be-Done framework.

Visit jtbd.info

Jobs-to-be-Done forces diagram by Margaret Wilkins